Industry

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BIRKENSTOCK continues its ambitious European retail expansion with the opening of its second full-price store in the Netherlands, this time in The Hague.…

Cat Footwear Drops 3 Limited Boots Honoring 100 Years of Engineering Icons

Cat Footwear has released three limited-edition boots to celebrate Caterpillar Inc.’s…

TYR Launches Global Partnership with World Aquatics Through 2025

The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance swimwear and aquatic gear, has officially joined forces with World Aquatics, the global authority for aquatic sports.…

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Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk.…

Saquon Barkley Becomes First Eagle in 20 Years on Madden Cover

Saquon Barkley breaks records and makes history as the face of Madden NFL 26.…

Chargel Heads to 6 Major Sports Events in June Across 4 States

Chargel®, the innovative thirst-quenching snack that delivers fast-acting energy and essential B vitamins, is gearing up for an action-packed June.…

C4 Sport Is a Top 3 U.S. Pre-Workout Brand and Now Has Saquon Barkley Onboard

Nutrabolt is making waves in the sports nutrition industry with a new partnership featuring football superstar Saquon Barkley.…

CBS Expands PBA Coverage from 9 to 31 Hours for 2026 Season

Bowling is rolling into the spotlight like never before, as CBS Sports triples its national coverage of the PBA in a groundbreaking new media deal set to elevate the sport for millions of fans in 2026.

Lucyd App’s New AI Features Enhance Sports Performance

Lucyd App Update Redefines Smart Eyewear Experience with Speed and Simplicity.…

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Veneda Carter, the renowned stylist and jewelry designer, is stepping into the sneaker spotlight with her first-ever Nike collaboration: the Air Max Muse.…