Puma and Manchester City Seal £1 Billion Extension in Historic 10-Year Partnership 2025

The powerhouse duo will continue their record-breaking collaboration as Puma signs a monumental decade-long deal to stay Manchester City’s official kit supplier.

A Partnership Built On-Field

Since replacing Nike for the 2019/20 season, Puma’s relationship with Manchester City has been nothing short of transformative. Now, the two have inked an unprecedented 10-year contract extension reportedly worth up to £1 billion (US$1.3bn), elevating the annual fee to £100 million from the previous £65 million agreement. This puts the deal among the very highest in football and signals the mutual belief in even greater milestones ahead.

Arthur Hoeld, CEO of Puma said: “Puma’s partnership with Manchester City has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success, were exceptional.”

Victories, Iconic Kits, and Record Sales

Puma’s tenure has coincided with a golden era for Manchester City:

• 2022/23 Treble-winning season

• Four consecutive Premier League titles

• Multiple domestic men’s trophies

• Women’s FA Cup and League Cup victories

Together, they’ve set new global sales records and delivered hit kits, most notably the 2022/23 Colin Bell-inspired home shirt, worn during the club’s historic treble campaign.

A Perfect Fit: Shared Ambition and Global Impact

Ferran Soriano, CEO of City Football Group said: “We joined forces with Puma with the ambition to challenge ourselves and go beyond expectations. We have achieved this and more over the last six seasons. Puma has seamlessly integrated into our organization, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”

Expanding the City Football Group Family

Puma’s influence extends beyond Manchester City, partnering with other City Football Group clubs, including:

• Melbourne City FC

• Girona

• Lommel

• Mumbai City FC

• Montevideo

• Palermo

• Bahia (recent addition)

• ESTAC

These collaborations further reinforce Puma’s global presence and its alignment with City Football Group’s expansive vision.

The Road Ahead

This landmark deal isn’t just about kits; it reflects the synergy of two global brands intent on driving innovation, fan connection, and sporting excellence. Manchester City and Puma’s journey continues, setting the standard for what a sports partnership can achieve, both on the pitch and in the marketplace.